As part of my design research and conceptualisation assignment, I am required to carry out a range of design research techniques and related ideas which would be targeted to a new target market, the 25 years plus. This would then be proposed to garment design teams and feature on in-store graphics as part of the Spring/Summer ’18 collection.

My aim of this assignment is to develop a unique illustration style and share my progress throughout using this online platform. I will select and analyse 3 diverse illustration styles and develop my own style by producing a final visual. Garment concepts will also be taken into consideration to the target market with reference to the 2017 season.

Watch this space to keep up to date with my progress!